Publishing Industry Jobs

As recently as five to seven years ago, careers in the publishing industry were actually limited because of the small number of existing publishing houses, and the majority of those have been privately owned for generations and remain so today. However, many opportunities exist in the publishing industry because of the new innovative technology that has arisen out of the Internet.

Probably the most obvious job within the publishing industry is that of an author. The second most well known or recognized job outside of the publishing industry is that of a literary agent, and the third is editor.

Authors write the material or texts that are to be published. They submit their work to literary agents who forward the work onto the editors of publishing companies. Sometimes authors will forward their work directly onto the editor, foregoing the agent who will take a percentage cut of the author’s paycheck.

If the author is really lucky, the editor will call him directly with a job.

One of the problems is letting go of out-dated thinking and processes. While some places may have a ‘top-down’ problem, others have leadership that actually do think in terms of the 21st century and new media opportunities. But they are most likely the exception. Part of the problem is one of a slow-to-change work culture.

There are many (great) veteran editors and sales people in publishing companies near and far that have held on tightly to the same way of doing things; editors used to only have to work on a print version of a magazine and sales made fairly easy commissions on recurring print advertising. Now editors frequently have several outlets to satisfy (print, web, podcast interviews, webcasts and, yes, videos) while sales people have to sell sponsorships for these new content vehicles. Sales people also need to understand these new technologies to convincingly sell them.

Thepeople working in desktop publishing use a computer software in order to produce and format publication material. They basically use numbers, text and data to prepare the publication material. The publication material can range from newsletters, newspapers to magazines and books.

There is a huge demand for people in the desktop publishing industry. In fact the statistics show that about 4 out of 10 desktop publishing professionals work in various newspapers, books, periodicals and directories. Every 1 professional out of 4 work in the printing industry and other related activities.

The statistics also show that employment figures are also expected to grow faster in the near future.The jobs are easily accessible for people with a certificate or degree. To receive a degree you can get a training from an accredited vocational school or college. The time that you’ll have to invest in order to get a certificate in desktop publishing is not much, in fact it in about a year, what it takes to get yourself a desktop publishing certificate.

There are other lesser known jobs in the publishing industry other than author, agent, editor, and publisher. One of these lesser known jobs is that of author publicist. The publicist takes the published book, the author, and puts together a public relations campaign that goes beyond simply marketing. If the author is a growing phenomenon, chances are that the publicist can be seen right beside the author during book tours.

The Three Essentials For Effective Small Business Web Design

To get the very most out of your small business web design or any type of business web design for that matter, you need to address three very important essentials.

The reality though, for many small business websites and blogs is that very few even come close to addressing just one of these essentials for good business web design and as a consequence many fall well short of providing any real benefit for the business they represent.

As a consequence this leaves the door wide open for businesses who understand these three essentials, to really take advantage and out compete their competition when it comes to being profitable and staying around for the long term.

Therefore the first essential for good small business web design is to be able to attract prospects. Many business websites have the ability to attract large volumes of traffic but very few of them have the ability attract traffic that is 100% relevant to what they selling and the reason why is this.

Very few small business websites have their keywords set up correctly. They often use keywords that are too broad, they use keywords that are irrelevant, they use the same set of keywords on every page and in some cases they don’t even use keywords at all. As a consequence all the good off site SEO they may be doing, which can send large volume of traffic to their site, can be wasted.

Therefore to increase the amount of prospects to your small business website your web design first needs to take into account good keyword research and good keyword usage throughout your site.

The next essential for good small business web design is to be able to stop your relevant traffic from clicking away once they land on your site. One of the biggest mistakes business owners make is they talk too much about themselves and their business. All prospects want to know about is what you can do for them to satisfy their needs and what the benefits are to them in either buying your products or using your services.

You, as a business owner, need to appeal to your customers needs and you need to do it in a manner that earns their trust and displays to them that you are credible and can follow through with your claims and promises. This is by far the biggest area where many small business web designs fall well short and consequently lose customers there and then.

The third essential to good small business web design has to do with the process of turning the prospect into a customer. This process begins with the second essential but won’t be completed unless you have one final essential ingredient, a “Call To Action”.

Now many websites do have a call to action but in many cases they are way too soft. They either infer that a certain action should be taken or they simple list a long list of features of their product or service and then expect the prospect to then just hit the buy button, fill in the contact form or pick up the phone to make an appointment.

Therefore to complete the process you need to tell your prospect exactly what you want them to do. It needs to be clear, it needs to be enticing and it needs to be credible.

So these are the three essentials to small business web design. You need to attract more prospects to your site, via the use of well researched keywords followed up with good off site SEO. You then need to be able to engage those prospects straight away, so they don’t click away by satisfying their needs and wants. Then finally you need to have a “Call To Action” that is enticing and appeals to what the prospect is looking for.

If you can integrate these three essentials into your small business web design you will be well on your way to having a profitable business site that adds value to your business and sends you customers like you’ve never seen before.

Healthy Family Lifestyle

This article discusses the influence of the family on a healthy lifestyle.

Diseases: A healthy family lifestyle always begins with a disease free lifestyle. A hundred years ago, people succumbed to communicable diseases like small pox, cholera, malaria, dysentery, tuberculosis etc. To a large extent, these diseases are well under control today if not totally eliminated from the face of the earth, thanks to advances in scientific research. Nowadays, we are plagued with different diseases. The world is plagued with modern diseases like AIDS, obesity, cancer, diabetes, cardiovascular diseases etc. Here are some alarming statistics:

o Cardiovascular diseases and stroke claim almost 18 million lives a year worldwide
o 750 million people worldwide are overweight of which 300 million are obese. Obesity is a more serious form of overweight and has been classified as a chronic disease
o This year about 547,000 Americans will die of cancer. Globally, approximately 7.6 million people die from cancer each year
o According to the American Diabetes Association, Type 2 diabetes grows annually at a rate of 5% since 1990

Prevention is better than cure. Healthy family lifestyle will mitigate many health risks only if you are aware of what is at stake. Educate your family about the diseases, and what they must do to prevent them.

Role of parents as role models: Children often look up to their parents as role models. Parents can influence children to a large extent to make a good start in life by inculcating in them good values. A healthy family lifestyle is a good starting point. It will instill in them the right values that they can pass on to their own families in future.

Healthy family lifestyle will require attention to the following areas:

1. Foods: Fundamentally important to healthy family lifestyle are foods and diets we ingest daily. It is a well known medical fact that foods have a very large role to play in the state of our health. Educate your family about good and bad food habits, but what better education there is than providing wholesome and nutritious foods for the family as a starting point. For example:

o Eating a balanced diet is important for the heart as well as making sure your family gets all the nutrients they need to grow.
o Avoid or reduce the intake of certain foods for example fast foods; these are often loaded with fats, salt and sugar and low in complex carbohydrates.
o Eating more plant based foods like fruits, vegetables, beans and legumes.
o Reducing sugar intake and avoid sugary drinks, salt and salt related food products like preserved meats (bacon, ham)

2. Maintaining right body weight: This is the single most important factor in maintaining a healthy family lifestyle. Many dreaded diseases owe their origins to overweight and obesity. Foremost among them are Type 2 diabetes, thyroid problem, cardiovascular disease, hypertension and many types of cancer. The importance of maintaining a healthy body weight can never be over-emphasized enough.

3. Exercise: Impress upon the importance of exercise. It is highly recommended for all of us to have half an hour of vigorous exercise or one hour of less vigorous exercise a day. Set a good example by doing it yourself. Lead a more physically active lifestyle and get the whole family involved. Get the children to play less computer games and more outdoor sports. Lead by example; don’t be a couch potato yourself! Do everything together the healthy family lifestyle way.

4. Smoking: Quit smoking. Cigarettes are known to be a leading cause for lung cancer and a host of other serious ailments. Besides, you don’t want your family exposed to second hand smoke, do you? Educate your children about the dangers of tobacco.

Healthy family lifestyle requires serious effort and commitment from you chiefly as the head of the family and co-operation from the whole family. The benefits far outweigh the effort.

All Credit Repair Companies Are Not Created Equal

With thousands of credit restoration companies conducting business across the country, finding the right one can be difficult and intimidating but it is imperative that you take the time required to not only find a reputable one but also find one that has the knowledge, experience and ability to provide the level of service you expect and the optimal results you deserve. Your decision should not be impulsive. Choosing a bad credit restoration organization will leave you vulnerable and increases the probability that further damage will be caused to your personal credit file but on the other hand, choosing a good credit restoration organization has the potential to be one of the best financial decisions of your life by dramatically cleaning up your personal credit file and improving your credit score. There are numerous items to consider beyond price when making your decision. Recognizing the difference between price and value is imperative as seeking assistance from a company in the credit repair industry is almost always a case of, “You get what you pay for”. The following paragraphs explain the four types of credit repair companies that make up the industry and what to expect from each.

Credit Repair Company Type 1:
The first type of credit repair company is typically a one-man show run out of a home office. In general, this type of company advertises extremely low rates for their service and will usually have unbelievable service guarantees to top it off. It is not uncommon for this type of credit restoration organization to be a complete scam and take the consumers’ money without providing any service at all. Moreover, if you are dealing with a company that falls into this category you are lucky if the only thing you lose is your money and not your identity in the process. In this day and age, identity theft is happening on epidemic proportions. Unless you know the company to be reputable, you should think twice before handing over your personal identification information.

While all credit restoration organizations that fall into this category are not scams, it is very common for the individual running this type of company to be completely unaware of the compliance all credit restoration organizations must adhere to. This company will typically use 3 or 4 standard dispute letters that are extremely generic and not intended to be used in every situation. Although using standard dispute letters may provide some level of positive results, their use also has the potential to further damage your credit. Moreover, the use of standard dispute letters usually only provides temporary results as the negative information removed from your personal credit file will most likely reappear on your credit file the next time it is reported by the creditor.

Credit Repair Company Type 2:
The second type of credit repair company generally appears to be much more legitimate. They will have a physical office but similar to credit repair company type 1, they only use the same standard dispute letters mentioned above. While typically not intending to operate illegally, compliance issues are usually overlooked. The largest difference between credit repair company type 1 and 2 is that the second usually makes use of an inexpensive software program that allows it to produce volume and handle clients on a much larger scale. The letters used are extremely generic and for that reason, will not get the best results possible. Although this type of credit restoration company may do a large amount of business, they are not setup to handle consumers that have specific credit related problems. This type of credit restoration company uses more of a cookie cutter approach.

The first two types of credit repair companies mentioned make up for more than 90% of the credit repair industry. Credit repair company type 3 and 4 are completely different and make up for less than 10% of the industry. It is very important to note the differences.

Credit Repair Company Type 3:
Not only is the third type of credit repair company usually compliant with the laws governing credit restoration organizations, but it is also usually well versed in the U.S. Code used to dispute negative credit items on the consumers’ credit file. Using more than just standard dispute letters, this type of company can be much more effective than the first two. Because this type of credit repair company has such a good understanding of the U.S. Code related to credit, it is typical for this type of company to offer custom credit repair work to its clients. The ability to provide custom work for its clients allows this type of company to go above and beyond the level of service provided by the first two types of credit repair companies.

Credit Repair Company Type 4:
The forth type of credit repair company is very much like the third type in that it is usually compliant with federal law, extremely well versed in the U.S. Code required to be effective in the credit repair industry and typically also offers to perform custom dispute work for its clients. The largest difference between credit restoration company type 3 and 4 is that credit repair company type 4 has attorneys on staff or is contracted with a law firm. Credit repair company type 4 will also usually be more expensive than the other three credit repair company types but will almost always be more effective. Not only can an attorney based credit restoration organization provide the best results possible, but a credit restoration organization that has attorneys on staff or is contracted with a law firm can also enforce the consumers’ rights should legal action be required to correct inaccurate items on a consumer’s personal credit file. Beyond that, by using an attorney based credit restoration company, the consumer can minimize the possibility that an item will be re-reported by a creditor as an attorney has the ability to take additional steps to block negative items from being re-reported on a consumer’s personal credit file. There are very few credit restoration organizations that fall into this category.

As you can see, it is not only important to find a credit restoration organization that is staffed with subject matter experts and has the ability to provide great results but it is also very important to find one that is compliant with the guidelines set forth by the federal government. Further, you should now understand the benefit of using a credit restoration company that has attorneys on staff or is contracted with a law firm. Your credit report has more of an influence in determining your financial future than most anything else. You should not put your credit report in the hands of just anyone. Choose a credit restoration company that is compliant, well versed in the related U.S. Code, staffed by subject matter experts and attorneys or employs the services of a law firm.

Airport Apps: A Win-Win for the Travel Industry

Unpredictable weather, long security lines and extremely time sensitive logistical planning makes it easy to imagine that your last trip to the airport could have involved overstressed airport staff rescheduling a flight for a bunch of cranky travelers that cannot understand why they have to spend the night in Frankfurt and pay 10 euros for a 4-pack of batteries.

It’s not the same at every airport, but I have a feeling we’ve all been there at some point in our travel history. This being said, mobile apps provide airports with a huge opportunity to simplify the travel experience as well as provide travel services and tools to minimize stress.

Receive delay notifications on your mobile before leaving the house
Look for alternative flights when your flight is cancelled
Pre-purchase your ticket for the Heathrow Express on your tablet
Breeze through security with your digital boarding pass
Forward yourself your flight, hotel and car rental info an automatically create a travel itinerary
Snap a pic of your parking spot and tag on a map with GPS
Receive a discount coupon from Starbucks after checking-in at the airport via Facebook

What’s really exciting about this space is that all the features listed above already exist and would impact your travel experience in such a positive way.

But if you took a second to think about what’s to come with NFC, QR codes and ERP solutions – mobile could literally revolutionize what we know today as ‘just another trip to the airport.’

Airport apps: It’s win-win

While the ‘Time Killer App’ you played during your 2-hour delay in Amsterdam was a life-saver, the reality now-a-days is that we are always connected to our mobile devices. Airports can take advantage of this opportunity to positively impact their bottom line pre-during-and-post travel by:

Leveraging the unique power of mobile to increase revenue generation
Creating a richer channel for affiliate merchants to reach the consumer
Anticipating delay drivers, plan preventive actions and take recovery measures
Providing cutting edge customer service

http://www.amadeus.com/airlineIT/the-always-connected-traveller/docs/mobile_infographic.jpg

This means push notifications for final boarding calls, rich promotional splash pages for seasonal offers, coupon system for airport shops, integrating booking engines for flights, hotels and transportation as well as providing city guides, airport maps and weather information for all arrival and departure cities.

How to get it right

This is a business critical app that would differentiate any airport from its peers if it effectively aligned business priorities with the evolving needs of their customers.

Accurate real-time data mixed with valuable content
Entice travelers to purchase and pre-reserve products or services
Ensure travelers get the most out of their airport visit

From there – the sky is the limit.

Dog Friendly Apps

Conveniently, there are many apps out on the market that are “pet” friendly. Our society enjoys the companionship that both dogs and cats have to offer. That is why companies have begun to help people who love their four-legged companions. Now help is at the convenience of a push of a button.

Traveling with your pup

If you are traveling with your pup, not all of the hotels you pass are going to let your canine friend stay in the room with you. That’s why “Android” has provided some apps that let you locate pet friendly places to stay for the night. “Hotel Planner” is an application designed to locate hotels nearest you.You can even save yourself a room at your convenience. The bonus is that the application informs you of their rules and regulations on your trusty companion. This can prevent the hassle of searching for a place for you and your canine friend to stay for the evening.

You’re tired, your pup is tired, you don’t want to be hotel hopping in the middle of the night. You can get ahead by being prepared for your next trip. “Hotel Booking” is another “Android” application that offers similar options, most importantly, being able to locate a nice place for you to spend the eve with your puppy.

Applications by “iPhone” do not yet provide pet friendly hotel locations, but do make your stay in an unfamiliar area more pleasant for you and your doggy. “Paw Trotter” seems to be the most universal app. It provides locations for all kinds of pet oriented locations that range from parks to veterinarian’s offices.If you are out of town, but still seeking some quality time with your pup, this application allows you to search for places throughout the United States.

If you come across a new location, they even ask you to submit it as an addition to their provider. ”Off Leash” is another application that uses GPS to specifically search for the five nearest dog friendly parks so that you can get your morning walk in, or enjoy a good game of fetch while out on the road.
Instant answers

If the worst situation happened to occur, “iPhone” offers an application called “PetMD.” It provides information that can help you help your canine friend in a bad scenario. This application may be a handy tool, especially if you are traveling and are not close to a veterinarian that you may trust. While traveling, a “pet doctor” is not always conveniently around. This application provides you with information that can range from broken bones to snake bites, so that you can assist your four-legged friend until you can get them to the vet. Optionally, “iPhone” offers an app called “Pet Notebook” that stores important information such as shot updates for your companion. This saves the hassle of carrying paperwork with you as you and your doggy enjoy a vacation away from home.

Whether you are on a business trip, or just getting away from the monotony of home, there are several phone applications that provide you and your friendly companion a safe and fun trip. Enjoy and Woof!

The Benefits of Advertising – Business Internet Marketing

Marketing online has become a very profitable way of marketing products and services of the company. Online advertising is one method of advertising that uses the Internet to deliver the marketing message that can attract customers. World Wide Web is the main medium that can be used as part of online advertising to attract customers and spread the name of the company. There are also several examples of online advertising such as email marketing, banner ads or contextual ads on various search engines.

The benefits of advertising business internet marketing are:

1. Ad beneficial for sellers and buyers. This is mutually beneficial. Sellers use advertising to promote products on the internet by providing an explanation of the details of products both in price, usability, and benefits of these products. Buyers who come to the site, they know about the various products from these ads and can choose according to their wishes.
2. Before the Internet, advertising is limited to newspapers, television and so on. Along with the development of the Internet, we can use a variety of ways to advertise our businesses either through email or posting through various websites. Through advertising on the internet allows you to expand the business globally, not limited to time and place.
3. Internet is becoming increasingly popular in line with the number of people who use these systems and tools. Almost all people use online facilities to perform the work as they use email to send and receive the official letter to the company or using social media such as twitter, Facebook, and others. By using advertising on the internet the more people will see and some of them will make a purchase.
4. Advertise your business with the internet; you will be able to reach very specific target audience through this online facility. This is often referred to as SEO Optimize system where you use specific keywords for specific markets. There is also the term PPC or pay per click where you need to pay for keywords that you are advertising on the internet.
5. Online ads can reach every person in the whole world in a small time period. Some tools or software is provided either free or paid; where you can choose which best suit your business. On average a good website can be optimized in a few months and with time running it will be increasing visitors and buyers so that we get a return on investment.
6. Cheap online advertising as a source of advertising would cost so much while placing an ad in the newspaper or television will be more expensive than online advertising. You can also get a clear picture of how much money he would spend and how much profit from your investment.

If you have not done in the advertising business internet marketing, it is good you start to learn the details and start running. This not only shortens your time in business, but you can increase your profits away from what you get. Of course, learning from the right sources and correct.

Buying An Electronic Cigarette

Many youngsters have already purchased one and many others are still in the idea to buy an electronic cigarette. For people belonging to the latter category, the following information will be very helpful.

Internet and the reviews will be helpful in choosing an electronic cigarette. The necessary things to be considered while buying one are clearly mentioned and these can probably make one travel in the right path. If there are any doubts in the electronic cigarettes or if there is any uncertainty, then the starter kit can be purchased or the disposable electronic cigarettes. The latter ones are really affordable and they can let you in making the right decision. User satisfaction is possible as one can find several cigarettes under the planned budget. Also, experts are available online and they can be contacted in case of any queries or doubts.

The amount spent to buy an electronic cigarette is worth enough as it gives immense enjoyment to the smokers and does not affect the health at any time, especially. Manufacturers arrange for free shipping thereby making the product available all over the world. Starter kit can be purchased now at a reasonable price of everywhere. The electronic cigarette is packed along with the flavors, adapters, cartridge and batteries. Thus one has to ensure if adapters, cartridge and two batteries are present in the pack when purchasing one. The other things to be considered are there must be no smell, nil chemicals, nil smoke, nil tobacco and nil tar and this can tell the quality of it. No smell, nil chemicals, nil smoke, nil tobacco and nil tar must be the qualities of the electronic cigarette.

The electronic cigarettes are generally made up of two parts where one is the high grade battery section and the other is the replaceable stainless steel cartridge. Nicotine contents can be chosen among the four categories and they include high that contains 16mg, medium of 11 mg, low of 6 mg and none which does not have any nicotine in it. Thus, if you are in an idea of buying an electronic cigarette, then you must make a complete analysis of all the different e-cig available and the best one must be chosen among them. On choosing the product, dealer ensures shipping and also proper delivery of the product to the customers. Customer satisfaction is the first and foremost thing most of the manufacturers of the electronic cigarettes aim at and thus, while manufacturing the product, this is considered and accordingly manufactured.

Electronic cigarettes can be brought from the best manufacturer by using the guides and thus, health will not be affected.

How To Raise Real Estate Investment Capital

Why Your Rich Uncle Won’t Invest with YOU!

Have you ever had a rich friend, uncle, or neighbor that will not open up their wallet to do business with you? There may be many reasons they refuse to do business with you. Let’s look at three common reasons and what you can do to get their attention:

1. Friends and family do not want money to get in the way of relationships. Disagreements over money have caused many rich families to become divided. One way around this is to create a company and make them a partner. Show them how investing in our company is no different from investing in a company in the stock market (except you both have more control). Set clear expectations of what each of you will provide to the company. If you’re smart, you’ll show them all the things you will do and all they have to do is write a check and examine the monthly/quarterly reports you send them. Your friends and family might also be more comfortable if you have other investors as well. There are many ways you can ease their fears and finding what those fears are is a good first step.

2. They don’t understand the investment. There is an old saying, “A confused mind says no”. Just because someone has accumulated some wealth does not mean they understand real estate investing. Here’s where you have to be very clear on what you do. You can’t overwhelm your investors with the blow by blow details. They need to know what you will do with their money, how they are protected, what their return will be and when they will receive payment. That is not to say you should hide any pertinent details, however they don’t care that you will be painting the rooms off-white.

3. You lack credibility. Let’s face it, unless you have a huge investment portfolio you are still somewhat unproven. And for that matter, friends and family have known us at our worst (they remember we got a D on a test back in the third grade). This is where your board of advisors and partners become extremely important. While Aunt Susie might be willing to loan you a couple hundred dollars, she wants to know her $100K is going to come back to her. If you have done some deals, make sure to highlight them in written format. Additionally, correctly chosen business partners or advisors with experience can also increase your credibility. To help with your personal credibility put together a professional looking credibility kit. To help with the credibility of the deal, put together all the numbers, pictures and a summary of the investment in a professional manner. (Personally I did not invest with a known “guru” because the presentation wasn’t done professionally). The details in the presentations matter.

Not all of your friends, family or neighbors with money will do business with you. If you want to increase your success rate then make sure you are sending out a clear, concise, and professional message. After you’ve done a few successful investments, they’ll be asking you to get involved.

Comparing Online Travel Services To Your Local Travel Agent

Sites such as Expedia, Orbitz, and Travelocity claim to offer the best price – sometimes even guaranteed. They may even claim to offer the best rates on a luxury world cruise, a trip that travel wholesalers publicly prefer to be sold by agents. The emergence of online travel sites have put many agencies out of business, and claim to have conquered the consumer base by offering quality product at a lower cost. When you call your local travel agency and ask for a price quote on an air and hotel luxury travel vacation package, most consumers will check against one of the more popular travel websites to see what prices better. True, two thirds of the time, you will find that the Internet will beat the travel agent price by about $150. The travel website will assure you that it is the same package. The resorts and hotels are aware that you are going to be in the most unfavorable rooms, in fact, that is why they sold them to the Internet travel site at a discounted rate in the first place.

Travel service sites proudly proclaim that they are able to further save customers money by selling large volumes of travel and collecting a smaller fee. Orbitz and Travelocity do have a large volume of travel reservations made, but what little they make in commission they make back in changed or canceled reservations. Most travel agencies offer a travel insurance that covers you and your travel companions if you should have to cancel for a medical or personal emergency.

American Express Travel offers a cancel for any reason insurance that even covers your airline tickets. These Internet booking engines are now beginning to offer “insurance,” but it rarely covers cancellations in full. Your local travel agent is there to offer the customer care you need back at home while you’re traveling abroad. When it comes to planning luxury travel vacation, you are truly better off using a travel agent. If you don’t like your room, your travel agent can have it fixed in a matter of moments. Travel agents are not focused on quantity, but quality. So travel safe, not sorry, and call a travel agent to hear more benefits that each agency offers their clients